Selling a home can be a daunting task. I sold my first home myself long before I was an Agent. I sold by 2nd and 3rd homes as well, and since becoming an Agent in 2004, I've helped dozens of folks sell their home and while the basic process is similar the means to that end have changed dramatically- you reading this post is an example.
The Internet changed everything. For home Sellers, it changed for the better.
It changed for the better because consumers (home buyers) became empowered to make their own choices on what to see. Brokers are no longer gatekeepers, neither are Agents, it is consumers who drive forward the process and what that means to the Seller is significant, potentially higher prices for their homes for starters.
How has this helped house Sellers? First, for those of you with nicer homes with great features, you can have professional photos and video taken that really show the place off, make it stand out, which means you are more likely to find your "best buyer." What is the "best buyer"? The ones who love your house so much, they are willing to pay more for it!
2nd, since consumers make the decision of to see your place or not, there is not a steep penalty for "testing the waters" type pricing, if it is too high you don't get showings, but a price reduction changes that in minutes, so the only real loss is some time. What that means is for Sellers who have some time, we can run the house at or just a bit above top of market pricing, and see if the market has made it there yet. In about 25% of the cases the last 2 years, this "Test the Waters" strategy produced higher than expected prices for our Sellers. The downside? The loss of time while priced too high, but again if you are not in a hurry, that is not an issue.
3rd, Sellers need Agents that understand and really "get" the way buyers today buy homes. Mass print advertising rarely works. Billboards don't work. Yes, most agents today acknowledge that home buyers start their search online, but what most don't realize is that those buyers can be very precisely targeted with ads for a Sellers home in their social media. If they click an ad, they can be followed, seeing the Sellers house over and over again online for several days. Marry a high understanding of what different buyer types are looking for with social media, and we have target marketing for your "best buyers", which means better showings, better offers and less time on the market. Overall, less hassle in selling your home. Enter your address below for your free home valuation:
Love It or List It
Not surprisingly, we agree with HGTV! The market has returned. There is an inventory shortage, if you have a home you are thinking of selling, it couldn't be a better time to get the house ready and on the market in the next 45-60 days. Use the McDonald Group to list it and help you buy your next house- and save serious money in the move. Call Terry direct at 704-390-6221
The McDonald Group at Wilkinson ERA Real Estate
A dedicated team of brokers determined to use all the tools available to sell your home to your "best buyer."
Offices in South Charlotte, Southend and University Area
Licensed in NC and SC
Author:Connie Massetti Phone: 704-340-5967 Dated: February 14th 2015 Views: 343 About Connie: Licensed agent assistant who coordinates with McDonald Group clients and agents during all aspects o...
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The McDonald Group at Wilkinson ERA is a group of professionals, dedicated to helping our Clients win in real estate. Expert and honest advice, local area knowledge, and seriousness of purpose but with folks who don't take themselves too seriously. The founder Terry McDonald, was a builder for 20 years, and has been a broker for the last 13 years. Buying a home or selling, first home buyer or relocating to Charlotte,the McDonald Group is here to serve. Our client list includes first home buyers to luxury homes, professional athletes, business owners and physicians. From in town to South Charlotte, Lake Norman too, we know Charlotte.
The Group's core values are all about integrity and market expertise. We look out for their clients interest above all others. We are a learning organization, and big believers in training and lifetime learning. Sellers know us for our technological savvy, our aggressive marketing, and the ability to consistently beat the averages in Days on Market. Buyers love us, we never pressure anyone, yet were able to save our Buyer clients 44% off the market average in 2013- and now that the market has changed we win more than our fair share of multiple offer situations.
Reviews on Zillow
"It was a great pleasure to work with Terry McDonald. English is not my first language so forgive any mistakes. The first time we met Terry was 5 ... more "
by polina katz
"I worked with Bobby on both buying and selling my home in Charlotte. He is so personal and cares about finding the perfect home for his clients! I ... more "
"Terry was exactly the agent we needed for our relocation from the New York area to Charlotte. We first explored a move to Charlotte a couple years ... more "
The Cost of Renting vs. Buying in the US Less to Buy than Rent? L
"Bobby was always there with assistance and tips to help with the purchase of this home. We depended on him to do a lot of the work to see the inspections were done as we were not available. I would recommend Bobby to anyone who is in the market to buy or sell property. He made our experience a smooth process."